Content and Digital Marketing Specialist / Manager - JobsRnR
30 November, 2018
JobsRnR is looking for a Content and Digital Marketing Manager to take the lead in marketing our referral-based jobs platform. At JobsRnR, we strongly believe that peer-to-peer referrals represent the strongest form of endorsement. The Candidate will be in a position to make key decisions regarding all content pertaining to JobsRnR, with the primary goal of increasing traffic and profile. What You'll Be Doing • Establish and execute content and digital marketing strategies for the platform • Develop and generate content through various marketing channels such as through EDM, Blogs, Social Media and our website • Monitor SEO performance and make strategic recommendations • Establish overall backlink strategy and execute it • Establish overall SEM strategy and execute it • Write, edit and publish content, and/or supervise content pipeline • Coordinate the execution of the above with vendors and team members What We Expect From You • Bilingual: Native or close to native proficiency in English and Chinese (Cantonese or Mandarin) • Experienced with Content Generation: You have experience generating content that draws traffic. You're able to identify and appreciate good content when you see it. • Technical Knowledge: You have a functional knowledge of SEO technicalities and SEM strategy or tactics. You understand how website structures impact SEO performance. • Team Player: You have a track record of working well with and managing stakeholders. Length of experience isn't important - Confidence and demonstrable performance matters most.